Benchmark Selection

We measure the performance of our Growth Model Portfolio against the S&P 500 because it is the most widely recognized gauge of U.S. equity markets. The index includes 500 of the largest publicly traded U.S. companies across all major sectors and serves as a standard reference point for long‑term investors.

Our Growth Model Portfolio differs meaningfully from the S&P 500. Whereas the S&P 500 is broadly diversified and includes both growth and value stocks, our portfolio is concentrated in a select group of high‑growth companies that we believe have exceptional long‑term potential. This higher concentration and growth focus can result in greater performance variability—both to the upside and downside—relative to the broader market.

Using the S&P 500 provides a clear, objective comparison to the overall U.S. equity market and helps investors understand how our growth‑focused approach performs against the broader market over time. Because most of our clients are Canadian, we also include the S&P/TSX Composite Index in our reporting. This index reflects the performance of Canada’s largest public companies and provides additional context for investors whose reference point is the Canadian market.